Expansion & Revitalization Strategy for ExxonMobil’s Regional Distributor
Background
A regional fuel distributor, partnered with ExxonMobil, sought to revitalize and expand its network of fuel stations to align with ExxonMobil’s innovative retail marketing strategies. The client, responsible for 50 stations, aimed to enhance customer experience, increase fuel sales, and improve brand perception through modern design and technology integration.
Challenge
The client faced several obstacles in achieving its goals:
- Market Positioning: Understanding the competitive landscape in each local market
- Brand Consistency: Ensuring uniform brand representation across diverse station locations
- Customer Experience: Enhancing the overall fueling experience to differentiate from competitors
- Expansion Strategy: Identifying optimal locations for new stations in the region
Approach
Devox Consulting provided comprehensive support to the distributor, focusing on two key areas:
Market Analysis & Entry Strategy
- Conducted regional market research to identify customer preferences and competitor strengths
- Developed a tailored strategy for phased implementation of new designs and technologies
- Created a market entry plan for expanding into new localities within the region
Global Expansion Support
- Assisted in selecting optimal locations for new stations based on market data
- Provided guidance on local regulations and business practices for each new location
- Offered ongoing support for performance optimization and market adaptation
Results
With Devox Consulting’s assistance, the client successfully renovated 25 stations and opened 5 new locations within 12 months, resulting in a 15% increase in fuel sales and a 20% improvement in customer satisfaction scores. The project also led to a 10% increase in market share within the region, strengthening the client’s position as a key ExxonMobil distributor.