Revolutionizing Showroom Experience for Kohler’s Authorized Dealer
Background
A long-standing authorized dealer of Kohler products, operating in a major metropolitan area, sought to transform its showroom experience to align with Kohler’s retail design excellence initiative. The client, with a 10,000 sq ft showroom, aimed to create an immersive and interactive environment that would showcase Kohler’s innovative bathroom and kitchen fixtures while driving sales and customer engagement.
Challenge
Our client encountered several hurdles in implementing Kohler’s vision:
- Market Understanding: Grasping local consumer preferences and buying behaviors
- Space Optimization: Effectively showcasing a wide range of products in a limited space
- Customer Journey: Creating a seamless and engaging path through the showroom
- Expansion Planning: Identifying opportunities for market growth and new locations
Approach
Devox Consulting provided comprehensive support to the dealer, focusing on two key areas:
Market Research & Strategy
- Conducted local market analysis to understand consumer trends and preferences
- Developed a customer segmentation strategy to tailor the showroom experience
- Created a competitive analysis to identify unique selling propositions
Expansion & Implementation Support
- Assisted in developing a phased expansion plan for new showroom locations
- Provided guidance on local regulations and business practices for potential new markets
- Offered ongoing consultation for performance monitoring and strategy refinement
Results
With Devox Consulting’s support, the client completed the showroom transformation in 4 months, resulting in a 20% increase in foot traffic and a 15% boost in sales conversion rates. The new showroom experience strengthened the client’s market position, leading to plans for opening two new locations in neighboring cities within the next year.
*While specific details have been removed to protect the privacy and anonymity of clients, these case studies remain illustrative of Devox Consulting’s expansive and effective service delivery.